Editorial Staff
RANDALL-REILLY PUBLISHING COMPANY LLC
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EDITORIAL/PRODUCTION STAFF
EDITOR: Derek Smith CONTRIBUTING EDITOR: Denise L. Rondini EDITORIAL DIRECTOR, FLEET/AFTERMARKET: Avery Vise ADVERTISING & MARKETING COORDINATOR: Kim Ehrenhaft ART DIRECTOR: Michelle A. Moeck
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Volume 46 Number 8 | August 2010
BUSINESS STAFF
SENIOR VICE PRESIDENT: Jeff Mason GROUP PUBLISHER: Stacy McCants EXECUTIVE DIRECTOR OF SALES FLEET/ AFTERMARKET GROUP: Chip Magner BRAND MANAGER: DIRECTOR, INTERACTIVE MARKETING (TRUCKING DIVISION): Kyle Jernigan DIRECTOR, INTERACTIVE MARKETING (CONSTRUCTION DIVISION): Michael Newman
Features
18 Cover Story:
Know the needs of fleet customers, meet those needs, and flourish
NATIONAL ACCOUNTS MANAGERS: Tim Burke, Dan Dwyer, Doug Early, Jon Espey, Jason Rhoads, Tommy Smith, Billy Vines, Butch Worley
15 Oil Bay: Is it Wise to Synthesize?
Determine if synthetic lubricants are a smarter choice for your customers
RESEARCH/MARKETING: Ginger Love CONTROLLER: Terry Browning CIRCULATION: Julie Puckett, Stacy Stiglic ETRUCKER.COM:
12 2010 Distributor of the Year Finalist:
Pascale Service Corporation
3200 Rice Mine Road N.E., Tuscaloosa, AL 35406 CHAIRMAN, PRESIDENT/CEO: Mike Reilly COO/VP: David Wright CFO/TREASURER: Shane Elmore EXECUTIVE VICE PRESIDENT: Brent Reilly
Departments
2 4 6 10 25 Editorial Staff Editor’s Column Industry Report Tech Updates Marketplace 30 33 35 36 Classified Ads Product Spotlight Advertisers’ Index Guest Editorial
SENIOR VICE PRESIDENT, EDITORIAL AND RESEARCH: Linda Longton SENIOR CREATIVE DIRECTOR: Tony Brock SENIOR PRODUCTION DIRECTOR: Mary Springer PRODUCTION DIRECTOR: Diane Klischer VICE PRESIDENT INTERACTIVE MEDIA: Jim Davis IN MEMORIAM:
ONLINE RESOURCES
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Truck Parts & Service (ISSN 0895-3856) is published monthly by Randall-Reilly Publishing Co. LLC, 3200 Rice Mine Road N.E., Tuscaloosa, AL 35406. Periodicals postage paid at Tuscaloosa, AL and additional offices. Subscriptions: $50 for one year, outside USA add $10. Postmaster: Send address changes to Truck Parts & Service, P.O. Box 1148, Skokie, IL 60076.
Contents copyright 2010 by Randall-Reilly Publishing Co. LLC. All rights reserved. Printed in U.S.A.
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