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Equipment Strategies: Why Buy New?

COVER STORY NEW USED RENTAL by Mike Anderson WHY BUY NEW? Aging, slowing ﬂeets best remedied by buying new, efﬁcient equipment T he 30-metric-ton excavator you place your top operator into this season will be the most productive – and deliver the most revenue – if it rolled off the assembly line dangling a tag with your name on it. Buying a brand new machine means buying the best machine available at this particular time, say equipment manufacturers. And this remains the most compelling reason for contractors to do exactly that when adding to or turning over their ﬂeets in 2012, despite announced price increases by manufacturers due to enhanced technologies to meet new emissions requirements. “There have been a lot of improvements to the equipment other than just complying with Tier 4 Interim emissions standards,” says Bruce Boebel, 22 EquipmentWorld.com crawler dozers product manager for Komatsu America. Whether it’s articulated dump trucks with traction control systems, dozers with lockup torque converters or “The competitive nature of the market requires us to improve the productivity of the machines.” excavators with factory-installed telematics solutions, the construction equipment rumbling out of factories now is the most proﬁ- cient, fuel-efﬁcient and productive it’s ever been, says Boebel. “It’s not merely to meet the new emissions standards,” concurs Lee Haak, a former Komatsu America product manager who now heads up the company’s used sales side with Komatsu Remarketing. “The competitive nature of the market requires us to improve the productivity of the machines. “A guy who’s holding on to a ﬁve-year-old machine isn’t going to enjoy a lot of the technology now available,” says Haak. With the arrival of Tier 4 emissions requirements, “the machines are just different than they were before,” says Dennis Slater, president of the Association of Equipment Manufacturers. “You have a lot of effort being put in to making the machine not only more fuel efﬁcient, but also able to do more in less time.”

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