First Word
EquipmentWorld.com  January 2010 7 by Gregg Terry FIRST WORD Thin is not in Y ou've probably heard the phrase Thin is in, typically referring to the messages sent to us by the fashion/ health media regarding Americans' physical appearance. Well, I'm not talking about bodies here  I'm referring to the thickness of our magazines of late. The woes of newspaper and magazine publishers have been well documented during the economy's downturn. Many have ceased publishing after trimming costs everywhere they could, including reducing the actual size of the paper. We have all been affected, from Sports Illustrated and to Stream and .Equipment World It's pretty obvious that advertising support has dropped, but we are encouraged when we see some companies buck the gut reaction that puts an immediate stop to marketing in down economies. Several major equipment and truck manufacturers actually increased their marketing over the past year. These companies know this is their golden opportunity to gain market share while their competitors sit on the sidelines. So, what are we going to do about it? For the past couple of years, we have been promoting a digital version of our magazine, www.equipmentworlddigital.com . Offering a digital product removes the post office, paper and printing out of the cost equation and enables us to provide more editorial coverage, plus offer cool things like video and quick links to websites. We realize many Equipment World readers will demand more digitally delivered information as time goes by. In addition, our website offers a one internet stop for industry information. We invite you to take a look at our new website design at www.equipmentworld.com . Rest assured that we will keep working hard to bring you the content you need to succeed in 2010! Happy New Year! EW We are encouraged when we see some companies buck the gut reaction that puts an immediate stop to marketing in down economies. Corporate Offices: 3200 Rice Mine Rd. N.E. Tuscaloosa, AL 35406  (205) 349-2990 Editorial Fax: (205) 345-5695 Sales Fax: (205) 349-3765 EquipmentWorld.com Editorial Editorial Director, mgruver@rrpub.com Executive Editor, Tom Jackson, tjackson@rrpub.com Managing Editor, Amy Materson, amaterson@rrpub.com Executive Trucks Editor, Jack Roberts, jroberts@rrpub.com Spec Guide Editor, Richard Ries, rries@bigringwriting.com Intern, Allison Cook, acook@rrpub.com Design Art/Production Director, Art/Production Director, tbrock@rrpub.com Art Director, Art Director, Andrew Anderson, aanderson@rrpub.com Production Designers, Richard Street, Timothy Smith Production Group Manager, mspringer@rrpub.com Advertising Manager, Advertising Manager, Sheana Sexton, ssexton@rrpub.com Sales & Marketing Publisher , Gregg Terry, gterry@rrpub.com Associate Publisher, Associate Publisher, Geoffrey Love, gdlove@rrpub.com Research Manager, Ginger Love, glove@rrpub.com Administrative Assistant, Administrative Assistant, Kendra Sasser, ksasser@rrpub.com Regional Sales Managers Regional Sales Managers Stephen Abernathy, sabernathy@rrpub.com Patsy Adams, padams@rrpub.com Pete Austin, paustin@rrpub.com Pat Halliday, phalliday@rrpub.com Michael Newman, mnewman@rrpub.com Will Stanard, wstanard@rrpub.com List Rental Brian Clotworthy, bclotworthy@inforefinery.com 1-800-529-9020 Circulation Circulation Director, Circulation Excellence Gold Winner, 2004 Mike Reilly Chairman, President/CEO Linda Longton Vice President/Editorial David Wright Chief Operating Officer Susan Chambers Assistant Controller Shane Elmore CFO/Treasurer Brent Reilly Executive Vice President Dan Tidwell Vice President/Group Publisher In Memoriam: H. Pettus Randall II (1911-1976) Founder H. Pettus Randall III (1945-2002) Chairman Editorial Awards Robert F. Boger Award for Special Reports, 2006, 2007, 2008 Construction Writers Association Robert F. Boger Award for Special Reports, 2006, 2007, 2008 Robert F. Boger Award for Special Reports, 2006, 2007, 2008 Jesse H. Neal Award, Best Subject-Related Series of Articles, 2006 American Business Media Jesse H. Neal Award, Best Subject-Related Series of Articles, 2006 Jesse H. Neal Award, Best Subject-Related Series of Articles, 2006 Editorial Excellence Special Section Gold Award, 2006 Midwest-South Region, American Society of Business Publication Editors Editorial Excellence Special Section Gold Award, 2006 Editorial Excellence Special Section Gold Award, 2006 Editorial Excellence News Analysis Gold Award, 2006 Midwest-South Region, American Society of Business Publication Editors Editorial Excellence News Analysis Gold Award, 2006 Editorial Excellence News Analysis Gold Award, 2006 Editorial Excellence News Section Silver Award, 2005 Midwest-South Region, American Society of Business Publication Editors Robert F. Boger Award for Feature Articles, 2005 Construction Writers Association Robert F. Boger Award for Feature Articles, 2005 Robert F. Boger Award for Feature Articles, 2005 Robert F. Boger Award, 2002 Sept. 11th Feature Articles Robert F. Boger Award, 2002 Robert F. Boger Award, 2002 Editorial Excellence Single News Article Gold Award, 2001 American Society of Business Publication Editors Editorial Excellence Single News Article Gold Award, 2001 Editorial Excellence Single News Article Gold Award, 2001 Robert F. Boger Award for Editorials, 1999 Construction Writers Association Robert F. Boger Award for Editorials, 1999 Robert F. Boger Award for Editorials, 1999 Equipment World  ew0110_First Word.indd 7 12/18/09 2:52 PM