Tenneco
17 CVSN INSIDER August 2009 Tenneco is Driving Success for Independent Distributors Heavy-duty parts distributors face a broad ar-ray of competitive challenges and growth op-portunities. Throughout its history, Tenneco has played a leading role in supporting this vital business channel through leading-edge technologies and innovative service solutions for the over-the-road and off-road truck markets. As one of the world's largest manufacturers of ride-, emissions- and NVH-control products, Tenneco partners with distributors to offer the latest OE-quality service solutions for virtu-ally any popular application used in any com-mercial segment. And the company's globally respected Monroe and Walker brands are the preferred choices of vehicle service profes-sionals, fleets and owner-operators. The Monroe and Walker brands bring an ex-traordinary level of trust and confidence to the service occasion, said Richard Alameddine, vice president of marketing, North American Aftermarket, Tenneco. Commercial vehicle professionals understand that our extensive OE expertise helps drive the development of superior replacement products for the service industry. Confidence is Your Brand, Too By offering leading-edge components from trusted manufacturers in each key product cat-egory, independent distributors are building upon their decades-long competitive advantage in the commercial vehicle aftermarket. Brands like Monroe and Walker, for example, repre-sent nearly a century of market-leading quality and innovation  two key considerations for today's commercial vehicle operators. Keeping a Class 8 truck on the road is a huge capital investment; the last thing the owner can afford is to undermine that investment with a second-tier product that might fail on the road, Alameddine said. Independent distrib-utors protect their customers from these risks by providing the best brands and technologies  and ultimately the best value. Tenneco views CVSN one of the industry's most progressive distribution organizations as a strategic partner within the commercial vehicle category. The importance of this rela-tionship is only expected to increase over time as Tenneco's next-generation vehicle technolo-gies  including diesel oxidation catalysts, die-sel particulate filters, ultra-high-flow mufflers, and advanced ride control solutions  enter the maintenance and repair cycle. Tenneco is the world's premier manufacturer of modern emis-sions after-treatment systems, meaning CVSN distributors will be able to capture a sizeable share of this emerging opportunity in the com-ing years. In addition, the company's skilled aftermarket sales and technical training team will work with distributors in delivering valu-able technical education materials to support their success in this category. We are a global company that focuses very hard on the unique needs of each customer, Alameddine said. Our 14 engineering centers and 80-plus manufacturing locations around the world are integral parts of the Monroe and Walker brand experience because they develop products that help distributors establish stron-ger, more profitable customer relationships. Safety, Productivity, Opportunity Tenneco's support of CVSN members also in-cludes aggressive brand and product market-ing to thousands of service businesses, fleet operations and owner-operators. CVSN SPONSOr PrOFILE Tenneco Marshall Boheler Sales Manager / Key Accoutns [ CONTINUE ARTICLE ON PAGE 27]