CVSN Member Profile
7 CVSN INSIDER May 2009 president of Carolina Wheel & Rim. Beyond that, we respond to market needs constantly tailoring and tweaking our product lineup to best serve our customers. Today the company carries more than 100 lines, primarily in the heavy-duty segment, with names like Euclid, Bendix, Goodyear, Federal-Mogul, Timken, Gunite, Webb and Luber-Finer, to name a few. The company also specializes in light trailers with Dexter Axles and the Cequent family of products. The company has been successful for over eight decades because of sound financial prac-tices and a strong staff of qualified and profes-sional people. Carolina Rim & Wheel prides itself on its employees and their dedication to the heavy-duty aftermarket, with the majority of them being part of the family for over 15 years, and some well over 30 years. Stewart says its experienced employees are the keys to the company's success and its most valuable asset. However, it is also one of the future challenges the company must eventu-ally face. As with many family-run businesses in this industry, one of the main challenges is to find and retain skilled technicians, counter Decades of Success, One Single Principle In 1925, Edward MacClements, founder of Carolina Rim & Wheel, approached several manufacturers' representatives at a wheel and rim meeting seeking to establish a franchise. Finding success, in January 1926 he moved his family to Charlotte, North Carolina, and Caro-lina Rim & Wheel opened for business. Now, 83 years later, the company's success con-tinues through adherence to the basic principle of providing quality branded products, com-petitively priced, with a level of service that exceeds customer expectations. Rims and wheels have been a constant es-sential of our company's product offerings from the very beginning, says Tom Stewart, CVSN MEMBER PROFIlE Carolina Rim & Wheel Company President