Groundwork
Groundwork Officers Chairman R. Dale Vaughn OCT Equipment, Inc. Oklahoma City, Okla. Vice Chairman WalteR BeRRy Berry Companies, Inc. Wichita, Kan. Treasurer DaViD Scott Intermountain Bobcat Salt Lake City, Utah President BoB henDeRSon The AED Foundation Oak Brook Ill. Immediate Past Chairman Don Shilling General Equipment & Supplies, Inc. Fargo, N.D. AED Board Representative laWRence F. glynn CMW Equipment St. Louis, Mo. Executive Director SteVe JohnSon The AED Foundation Oak Brook Ill. DirectOrs al ceRVeRo AEM, Milwaukee, Wisc. Mike hayeS Komatsu America Corp., Rolling Meadows, Ill. chRiStopheR R. WilMot CWPartners, Inc., Orlando, Fla. Michael hinRichSen Caterpillar, Inc., Peoria, Ill. Mike FeSting-SMith NORTRAX, Inc., Moline, Ill. Duane WilDeR Liebherr Construction Equipment Co., Newport News, Va. a. Roy keRn Equipment Corporation of America, Coraopolis, Pa. DenniS l. VanleeuWen GE Capital Solutions, St. Louis, Mo. Dan SneDecoR Volvo Construction Equipment, Asheville, N.C. chRiStopheR peRa HiReach Group, King of Prussia, Pa. DR. John RichMan North Dakota State College, Wahpeton, N.D. RonalD RieckS Wells Fargo Construction, Tempe, Ariz. JiM anDeRSon Anderson Machinery Company, Corpus Christi, Texas December 2009 Construction Equipment Distribution www.cedmag.com 13 albert einstein defined insanity as doing the same thing over and over again and expecting different results. Are you doing that in your business? Are you using the same processes, poli-cies, procedures, metrics, figures, and behaviors that worked when the economy was stable and expecting them to work in the current uncertain climate? Stop the insanity. What worked before won't work anymore. Managers need to get back to basics but the basics have changed. Now is the time to take a hard look at current department performance, identify performance gaps, and focus on the actions that we must take as an industry to survive in a new business landscape. A Dream team of experts Join The AED Foundation's dream team of industry experts for a one-of-a-kind event: The Managers Conference, held concurrently with the new AED Summit 2010 convention and CONDEX. Don Buttrey, Dave Mills, and Ron Slee will work with managers on position-specific tools and best practices. They will evaluate processes and recommend important changes for your manager's departments. Then, Christine Corelli takes the stage to help managers learn to lead effec-tively through times of change. Change isn't always comfortable, and business leaders need to be prepared to handle change appropriately without sacri-ficing productivity and profitability. Finally, Ron Slee closes the program with an address to all managers on the New Realities of Distribution. In this program Slee will review the old model of operations in the equipment distribution channel, examine its validity in the current market and help managers learn what changes need to be made and how to make them immediately. Professional education Helps Managers stand Out and Outperform The AED University Managers Conference at AED Summit 2010 takes place Jan. 21-22, 2010. This professional education event is designed specifically for distributor managers in parts, service, rental, sales, and branch operations roles. Managers who attend this event can earn up to .8 continuing education units (CEUs) to put towards AED Management Certification. AED Certified Managers distinguish themselves as elite professionals with outstanding skills and competencies. Managers Conference attendees can also attend AED Summit events including the OEM Symposium with top executives from the leading equipment manufacturers. They can walk the CONDEX floor and chat with speakers and board members in The Hub; enjoy the Inaugural Breakfast; and network at The AED Welcome party and AED's TGIF party. The AED University Managers Conference has it all expert instructors, quality content, networking, and most important, the opportunity to come together with the industry at this crucial time. More Affordable than ever An all-new pricing structure that includes generous discounts for group registrations makes this crucial training more affordable than ever. For more information, visit: www.aedsummit.com or call Alison Wechman at 773-297-2546. Stop the Insanity Dream team of experts shows your managers how to break out of basics that don't work anymore...