On the Cover
On The Cover
By Brad Bentley
Western Star designers and partners
its latest concept truck
T
he Old West lives on in the Western
Star 4900EX Low Max “Wanted” working show truck.
Each year the truck manufacturer unleashes its creative juices to produce a show
truck designed to promote the brand and turn
heads. Last year it unveiled “Beauty and the
Beast,” a vehicle combining the beauty of
a show truck with the toughness of a vocational model. This time around the cue was
to play up “Western” in the name.
“I told Chris to come up with something
38 January 2012
amazing,” says Andy Johnson, brand communications manager, about his initial brainstorming with Chris Jory, manager of the
concept and prototype group and of corporate show trucks. “He had free reign. We had
talked about doing something inspired by a
Jory huddled with Mickey Larson, president of Twins Custom Coaches, based in
Redmond, Ore., where cowboys rule. No
idea on the Western theme was too outland-
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