Randall-Reilly : Successful Dealer MediaKit
rates and specifications Successful Dealer 2010 Rates* Material specifications: Successful Dealer is printed on a perfecting offset web using direct-to-plate digital technology. The magazine is saddle-stitched. Digital file specifications: We encourage submission of material in electronic form for all ads. To make our schedule commitments, assure error-free output, and minimize any extra charges, we need to know exactly what we will be receiving for processing. Any files supplied incomplete or in an unusable format will cause production slowdowns and extra charges. Application files: We prefer high-resolution, print-ready pdf files with embedded fonts but we also accept application files (in MacIntosh format only) created using Quark Xpress, Adobe Illustrator, Adobe Indesign and Adobe Photoshop. All applica-tion files must be supplied with all graphic elements and fonts. If supplying an EPS file please make sure that the fonts are converted to outline. Please note that we cannot accept the following: Powerpoint, MS Pub-lisher, Excel, Word, CorelDraw, Freehand, and Painter. Document size: Document sizes in the page layout file should be created to the trim size (not spread size) of the publication. Bleed image areas should extend at least 1/8 beyond the trim of the page within the application. Keep important text and graphics within the Live Area (1/4 inside the trim size/document size on all 4 sides). Do not build into the page anything beyond the trim except bleed. Linked files and fonts: Include all linked graphic and text files and any custom kern files within your application files. Remove all unused pasteboard items. We encourage receiving a copy of your fonts to ensure compatibility. Avoid the use of TruType fonts, use Type 1 fonts whenever possible. EPS files from Illustrator programs should have the fonts converted to outline. Graphics: Graphic files are to be between 200 and 300 dpi, not 72. Each graphic and/or image should have a specific and unique file name, DO NOT Material Specifications Ad Sizes duplicate file names. When naming files, DO NOT use special characters, ( ! @ # $ % ^ & * ( ) _ + ` / ? ; { } : < > , ) in your file names. All graphics should be sup-plied in HIGH resolution TIFF, JPEG or EPS format. Images are to be in CMYK, Grayscale or Bitmap format only. GIF, WMF, BMP, and PICT file ARE NOT ACCEPTED, and should not be used. Images should not be in RGB or Indexed color mode: they will only print B/W if submitted as such. LZW and JPEG compression should not be used on TIFF and EPS files respectively. Media: Files may be supplied on 100mb or 250mb zip disc, CD ROM, or DVD. We also have FTP capabilities. Contact your Traffic Manager for FTP information. Floppy disks and CDs will be returned only upon request. Zip disks will be returned if a return address is provided. Hard copy and color proofs: All digital material, whether supplied on disk or sent via telecommunications, must be accompanied by: A color-accurate proof of 100% of the file, including color breaks. Provide a hard copy list of the files supplied. Provide an instruction sheet with customer name, publication/event name, file names and page numbers. Notify our traffic department of any revised files. If this is not supplied, we cannot be respon-sible for content. If the file is not accompanied by an industry standard color proof, and the client does not specify that we produce one, color match will be approximate on press. Final trim size: 7.875 x 10.5 inches Trim allowance: 1/8 head, foot and face and 1/8 grind off. Bleeds: Minimum 1/8 beyond final trim. On all bleed ads, live matter (including headlines, copy, addresses, etc.) should adhere to nonbleed dimensions. Keep live matter 7/16 from all trim sides and 1/4 from the gutter. Trim marks must be indicated on advertising material and proofs to ensure proper trimming. Disposal of material: Production material is available immediately after printing for up to one year. All material is destroyed, without notice, 12 months after last use. Reader service: A Reader Service Number is assigned to each ad (free of charge) unless we are instructed otherwise. Special positions: Preferred or guaranteed positions are avail-able at a premium of 10% of the black and white rate. Inserts: is saddle-stitched. Inserts may be bound-in between signatures or tipped to a signature. Contact your regional sales manager for insert specifica-tions, print quantities, dates, shipping instructions and information on gatefold inserts. Short rates and rebates: Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertis-ers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Color Charges: Spread $3,980 Page $2,935 Standard 2nd Color $1,068 Print PMS Color $1,455  Ad design: $130-$360 based on size  Redesign/Resize ad: $75-$165  Text changes: $30  Photo scans: $50  Duplicate digital files: $30 Production charges will be billed at a non-commissionable rate. Production and Handling Charges Live Area Bleed Trim W x H W x H W x H 2-Page Spread 15.25 x 10 16 x 10.75 15.75 x 10.5 Full Page 7.375 x 10 8.125 x 10.75 7.875 x 10.5 2/3 Page 4.5 x 9.5 NA NA 1/2 Hz Spread 14.75 x 4.5 16 x 5.375 NA 1/2 Island 4.5 x 7.375 NA NA 1/2 Horizontal 7 x 4.5 NA NA 1/2 Vertical 3.375 x 9.5 NA NA 1/3 Vertical 2.25 x 9.5 NA NA 1/3 Horizontal 7 x 2.75 NA NA 1/3 Square 4.5 x 4.5 NA NA 1/4 Vertical 3.375 x 4.5 NA NA 1/4 Horizontal 4.5 x 3.5 NA NA Four Color 1X 3X 6X 12X 24X 36X Spread $19,124 $18,943 $18,744 $18,402 $17,651 $17,243 Full Page $10,065 $9,970 $9,865 $9,685 $9,290 $9,075 2/3 Page $8,270 $8,170 $8,060 $7,890 $7,560 $7,415 1/2 Island $6,875 $6,780 $6,695 $6,490 $6,245 $6,130 1/2 Page $6,345 $6,265 $6,155 $5,975 $5,740 $5,630 1/3 Page $4,650 $4,600 $4,540 $4,390 $4,230 $4,155 1/4 Page $3,545 $3,490 $3,440 $3,325 $3,210 $3,140 Supplied inserts: Contact your Successful Dealer representative for a quote. * All prices are gross Sales headquarters: 3200 Rice Mine Road, N.E. Tuscaloosa, AL 35406 (800) 633-5953 Fax: (205) 248-1021