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While its overall concept remains price-driven, Sam's Club is upgrading its merchandising approach for wine and spirits.
As the recession eases, cognac and brandy marketers look for a rebound in consumption, though domestic brandy sales have been hot all year.
The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value champagne and sparkling wine.
A review of a selection of holiday-themed promotions and value-added packaging available to retailers this year.
Announcing the winners of the 25th Annual Beverage Dynamics Advertising & Promotion Awards Competition.